Wine Marketing

A business focused degree program in Wine Marketing has been developed in response to the rapid growth of the wine sector locally, nationally, and internationally. New York State is now the third-largest wine producing state in the U.S., with more than 250 wineries statewide. The industry employs 18,000 workers and annually generates $3.4 billion for the state economy.

Highlights of the program include:

  • Hands-on experience through the College's Farm to Bistro concept. Wine Marketing students will get real-world experience pairing wines with meals at Coltivare, the College's downtown Ithaca restaurant and culinary center – supplied with fresh produce from the College's organic farm.
  • An introductory level study of the major wine regions of the world and wines produced in each region, including the local Finger Lakes. This will include tasting, production, and sales strategies.
  • International business aspects of the wine industry will also be discussed, including communication and customer service; marketing, merchandising, sales and pricing; techniques of the wine industry; laws governing the movement of wines at all levels from producer to consumer; handling, storing, and serving wine and beverage; and pairing wine and other beverages with food.
Wine Marketing

“Coltivare is where higher education, hospitality, and community converge to provide an enriching environment for learning, sharing, dining and celebrating. It is a wonderful resource that adds significant value to an already highly-enriched city.”

– Laura Winter Falk, Wine Marketing Instructor

Internship Opportunities

Students will gain on-the-job experience through a required internship to be completed during the summer between the first and the second year of the program. The internship experience requires students to work 150 hours during a 10-15 week period and utilize our distance learning format to communicate, answer weekly journal questions, and participate in discussion with the internship instructor.

Careers on Career Coach

The wine marketing program prepares graduates for careers in wine marketing, sales and promotion, tasting room management, wholesale, retail, e-commerce distribution, public relations, event management, and other hospitality positions. It will give the graduates entry level opportunities on many levels including the vineyards, cellar hands, tasting room, tour guides, marketing, sales and administrative assistants all of which are needed for this rapidly expanding industry.

Select a career below to connect to Career Coach and find information about that career including median salary and job postings.

Explore more career options: A.A.S. | Wine Marketing Certificate

Program Chair

faculty-suestafford

Susan Stafford

Professor, Hotel and Restaurant Management

Sue Stafford brings 30 years of experience in the hospitality industry to her position in the classroom as chair of the Hotel and Restaurant Management, Culinary Arts, and Wine Marketing Degree Programs. She was also instrumental in the development of the farm to bistro concept, which features an organic farm on campus that provides fresh produce to the College's downtown Ithaca restaurant and culinary center, Coltivare.

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Transfer Options

Although this curriculum is not primarily designed for transfer, some students may wish to explore immediate or future transfer opportunities to baccalaureate degree programs offered by institutions such as Cornell University College of Agriculture and Life Sciences, Niagara University, and University of California, Davis.

 

Highlighted Courses

Not all of the highlighted courses are required in both the degree and certificate in this program area. Please be sure to check the degree requirements tab for details about the requirements for each or certificate.

Degree Requirements

A.A.S.
Minimum Credits for Graduation: 62 credits

Fall Term 1

Minimum Total Semester Credits: 15

ENGL100, Academic Writing I, 3 cr.
A minimum grade of C is required in ENGL 100. A student exempted from ENGL 100 must substitute a 3-credit Liberal Arts Elective. The course should be selected in consultation with the student's advisor.
Schedule: Sp, Su, Fa, Wi 
HRMG100, Introduction to the Hospitality Industry, 3 cr.
A minimum grade of C is required in HRMG 100.
Schedule: Sp, Su, Fa, Wi 
HRMG107, Safe Alcohol Handling, 1 cr.
A minimum grade of B- is required in HRMG 107.
Schedule: Sp, Su, Fa, Wi 
WINE120, Survey of Wine and Alcoholic Beverages, 3 cr.
A minimum grade of C is required in WINE 120.
Schedule: Sp, Su, Fa, Wi 
Select a minimum of 1 credit from the courses listed below:
CAPS@
Use Schedule Search for electives
Select a minimum of 1 credit from the courses listed below:
CAPS@
Use Schedule Search for electives
Use Schedule Search for electives

Spring Term 1

Minimum Total Semester Credits: 13

ENGL101, Academic Writing II, 3 cr. Schedule: Sp, Su, Fa, Wi 
PSED213, Job Search, 1 cr.
A minimum grade of C is required in PSED 213.
Schedule: Sp, Su, Fa, Wi 
WINE130, Grape Growing and Wine Business, 3 cr.
A minimum grade of C is required in WINE 130. WINE 130 is only offered in the Spring semester.
Schedule: Sp, Su, Fa, Wi 
Select a minimum of 3 credits from the courses listed below:
MATH@
Use Schedule Search for electives
Select a minimum of 3 credits from the courses listed below:
ASTR@
BIOL@
CHEM@
CSCI160, Computer Science I, 3 cr.
CSCI165, Computer Science II, 3 cr.
CSCI205, Computer Science III-Data Structures, 3 cr.
ENVS101, Introduction to Environmental Science, 3 cr.
ENVS102, Technology and the Environment, 3 cr.
ENVS116, Soil Science, 3 cr.
ENVS141, Agroecology, 3 cr.
ENVS202, Integrated Pest Management, 3 cr.
GEOL@
METR@
PHSC@
Use Schedule Search for electives

Summer Term 1

Minimum Total Semester Credits: 3

WINE213, Wine Marketing Internship, 3 cr.
A minimum grade of C is required in WINE 213 WINE 213 is only offered in the Summer semester.
Schedule: Sp, Su, Fa, Wi 

Fall Term 2

Minimum Total Semester Credits: 16

ACCT101, Principles of Accounting I, 4 cr. Schedule: Sp, Su, Fa, Wi 
BUAD204, Principles of Marketing, 3 cr. Schedule: Sp, Su, Fa, Wi 
WINE200, Sensory Evaluation for Wine and Food Pairing, 3 cr.
A minimum grade of C is required in WINE 200. WINE 200 is only offered in the Fall semester.
Schedule: Sp, Su, Fa, Wi 
Choose one from the courses listed below:
Minimum credits required: 3
ENGL201, Fundamentals of Speech Schedule: Sp, Su, Fa, Wi
ENGL204, Fundamentals of Interpersonal Communication Schedule: Sp, Su, Fa, Wi
Select a minimum of 3 credits from the courses listed below:
SPAN 100 - Occupational Spanish - is recommended in consultation with the student's advisor.
ARAB@
ART101, History and Appreciation of Art I, 3 cr.
ART102, History and Appreciation of Art II, 3 cr.
ART104, History of Photography and Video, 3 cr.
CHIN@
CRJU217, Ethics in Criminal Justice, 3 cr.
ENGL@
ENVS105, Environmental Ethics, 3 cr.
ESL101, English as a Second Language I, 8 cr.
ESL103, English as a Second Language II, 8 cr.
ESL120, Writing and Grammar III, 4 cr.
ESL121, Reading & Vocabulary III, 4 cr.
FREN@
GERM@
HUMN@
ITAL@
MUSI101, Music Appreciation, 3 cr.
MUSI108, Music Theory I, 3 cr.
MUSI109, Music Theory II, 3 cr.
PHIL@
RUSN@
SOCE258, Creative Nonfiction Writing, 3 cr.
SPAN@
WGST248, Contemporary Women Writers, 3 cr.
Use Schedule Search for electives

Spring Term 2

Minimum Total Semester Credits: 15

HRMG201, Hospitality Law, 3 cr.
A minimum grade of C is required in HRMG 201.
Schedule: Sp, Su, Fa, Wi 
HRMG206, Food and Labor Cost Control, 3 cr.
A minimum grade of C is required in HRMG 206.
Schedule: Sp, Su, Fa, Wi 
WINE202, Beverage Studies, 3 cr.
A minimum grade of C is required in WINE 202.
Schedule: Sp, Su, Fa, Wi 
WINE220, Wine Marketing and Merchandising, 3 cr.
A minimum grade of C is required in WINE 220.
Schedule: Sp, Su, Fa, Wi 
Choose one from the courses listed below:
Minimum credits required: 3
BUAD103, Entrepreneurship I Schedule: Sp, Su, Fa, Wi
BUAD106, Foundations of Business Schedule: Sp, Su, Fa, Wi
BUAD108, Sales and Sales Management Schedule: Sp, Su, Fa, Wi
BUAD203, Business Communications Schedule: Sp, Su, Fa, Wi
BUAD208, Principles of Management Schedule: Sp, Su, Fa, Wi
BUAD212, Quality Customer Service Schedule: Sp, Su, Fa, Wi


SUNY General Education & Tompkins Cortland Liberal Arts courses

Note: The @ symbol represents any course number or discipline. For example, BIOL @ means any course with a Biology course prefix. An @ alone means one course in any course discipline with any course number.

Degree Requirements

Certificate: Wine Marketing
Minimum Credits for Graduation: 25 credits
BUAD204, Principles of Marketing, 3 cr.
Schedule: Sp, Su, Fa, Wi
HRMG107, Safe Alcohol Handling (B- or better), 1 cr.
Schedule: Sp, Su, Fa, Wi
HRMG201, Hospitality Law (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE120, Survey of Wine and Alcoholic Beverages (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE130, Grape Growing and Wine Business (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE200, Sensory Evaluation for Wine and Food Pairing (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE202, Beverage Studies (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE213, Wine Marketing Internship (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi
WINE220, Wine Marketing and Merchandising (C or better), 3 cr.
Schedule: Sp, Su, Fa, Wi


SUNY General Education & Tompkins Cortland Liberal Arts courses

Note: The @ symbol represents any course number or discipline. For example, BIOL @ means any course with a Biology course prefix. An @ alone means one course in any course discipline with any course number.